Email Marketing

Email marketing

Despite launching social networks and having a lot of fans, email marketing is at the top of the internet advertising table.

But what exactly is email marketing?

Email Marketing is a very effective digital marketing strategy for sending emails to customers. Effective marketing emails turn prospects into customers and turn disposable buyers into loyal fans.

There are many reasons why you should make email marketing one of your top priorities, here are some of them

Your social media may be closed and you may lose contact with your followers, but in email marketing you have a list of your subscribers' emails and you can maintain and optimize communication with them.

In fact, more than 80 percent of Americans check their email at least once a day. In the case of people in other countries, if it is not so much, it is not much less. For example, people who have a mobile phone must use their email to log in to the system to use some programs and update, and enter their email to receive a verification code.

When they receive an email, their inbox remains active and they are notified when they receive it. So when you send them an email, they will definitely notice. This is the best type of branding and customer relationship. In fact, you and the customer are only exchanging information with each other, and the percentage of customer attraction in this case is very high

Even if a customer sees your brand name in their inbox once and for example encounters your brand in other places such as social networks and browsers, they will trust you more and this will be a very effective result in the medium and long term. And it will be desirable.

You can increase the click-through rate of your website naturally and effectively by using email marketing. When we say effective, it means that the people who enter your site are not fake visitors and they must have seen your email and been persuaded to enter your website for more familiarity.

When a customer is invited via email to visit your site and the customer goes through this route to enter your website, it means that you have gone 80% of the way.

This path is like an alley or a side street, meaning you will not leave as soon as you enter.

What is not email marketing?

Contrary to what has been said above, a quick Google search reveals that there are many websites that offer bulk email service called email marketing! Sending bulk emails to a large number of service emails is known in the world as spamming.

Spamming means collecting bulk mailing lists from the web and sending unsolicited emails to that list. There are big problems with this method, and the most important of them is the notoriety of the brand that advertises in this way.

When you want to increase the popularity of your online business by sending emails, be careful not to fall into the trap of people who send spam and use the right email marketing methods so that you can always keep your business alive and have a direct and stable relationship with real contacts. Have yourself.

Digital Marketing